Backlinking is a “science” of natural referencing that is still very young. Therefore, SEO professionals display very different opinions on the subject. Is it possible to do natural backlinking in the eyes of Google? How to manage a linkbaiting strategy and increase the number of its referring domains? These are all questions to which it is difficult to provide a clear answer.
A study that will tell you everything about backlinking
The objective of our study is clear, to take stock of all the good practices to be implemented as part of a natural and sustainable backlinking strategy. 100 web professionals were therefore questioned at random on the characteristics of the last external link spontaneously created in their content.
To avoid any influence on our part and avoid cognitive bias through our initial contact, we addressed the participants of this survey, hiding the nature of our study from them. We just wanted to collect their practices and the nature of the last links they had made.
The results of this study provide a good overview of the phenomenon of linkbaiting and highlight key elements concerning the naturalness of a link. You can buy backlinks and make the perfect use of the same there.
Data that says a lot about backlinking
Since backlinking is one of the main optimization levers in the context of a natural referencing strategy, it is important to master all the data that govern these strategies so as to be able to remain efficient over time.
Backlinking – How to create a natural external link?
Choice of anchors, length of texts, content of sources, there are many criteria for a good external link strategy. The problem stems from the fact that there are as many backlinking strategies as there is an SEO consultant or web editor. The interest of this study is therefore clear to provide valuable information on the issue of linkbaiting.
This study confirms many essential rules:
- The proportion of natural anchors: 83% of natural anchors were counted in this study against 11% optimized anchors and 6% semi-optimized anchors
- The proportion of internal pages VS the home page: 68% of links point to internal pages against 32% of links to the home page
The proportion of dofollow VS nofollow links: only 6% of nofollow links
The presence of the brand name in the anchors: 56% of the anchors used are for branding
Backlinking: What to do with this information?
If your goal is to remain very discreet in the eyes of Google, then it may be relevant to try to stick more closely to the backlinking practices of this infographic. In particular, it is necessary to point to quality sites as much as possible and to use a maximum of natural anchors.
By working regularly on the sites that you want to reference, and by making discreet external links that are really relevant to the readers, you achieve your goal. Slowly but surely: this is the watchword of SEO today! The discretion of the work provided will allow you to gain visibility if you show patienc.
Backlinking – SEO optimized web content writing
This also applies to linkbaiting: if your texts are at least 400 words (or even 600) then you are more likely to naturally gain referral domains. If your articles contain images and videos that are relevant to the reader, even better! Guaranteed linkbaiting effect!